Your trigger word is the bridge between the reel and the DM. Choose well and more people will comment correctly.
Rules for a good keyword
- Short: one word, 3 to 6 letters
- Easy to type on a phone
- Relevant to the resource
- Unique to that reel
- Hard to misspell
Keyword examples
| Niche | Keyword | Resource |
|---|---|---|
| General | LINK | Any link |
| Finance | SIP | Investing sheet |
| Fitness | PLAN | Workout plan |
| Creators | PRESET | Editing presets |
| Fashion | SHOP | Outfit links |
| Education | NOTES | Study notes |
| Business | PRICE | Price list |
| Travel | TRIP | Itinerary |
Mistakes to avoid
- Long phrases with spaces
- Common words people use in normal comments
- Reusing the same keyword for different resources
- Forgetting to say the keyword out loud and on screen
Make it obvious
Say it in the reel, show it as large text, and repeat it in the caption.
Test and improve
Compare comment counts across keywords and reels. Orange Flow shows triggers and DMs sent so you can see what works.
Frequently asked questions
Should keywords be in capital letters?
Capitals in your instructions help people notice them. Matching is usually not case-sensitive, but check your tool's settings.
Can I use Hindi or Hinglish keywords?
Yes, but keep them easy to type.
Try it with Orange Flow
Orange Flow is an Indian-made auto DM platform for Instagram creators and businesses. Set a keyword, add your link or PDF, and Orange Flow sends it automatically, with an optional follow-first step. Plans start at just ₹99/month, and you can start free with no credit card.
Put it into practice
Turn your next comment into a conversation.
Set up your first Instagram automation with Orange Flow and start free today.
Start for free