How to Set Up Instagram Comment-to-DM Automation (Step by Step)

You can be live in about five minutes. Here is the process using Orange Flow.

Before you start

• An Instagram Business or Creator account
• A resource to share (link, PDF, or product page)
• A reel or post ready to publish

Step 1: Connect Instagram

Sign up at Orange Flow and connect your Instagram account to your workspace.

Step 2: Create a new automation

Open Automations and click New rule. Choose the post or reel the rule applies to.

Step 3: Pick a trigger keyword

Choose a short, easy-to-type word such as LINK, GUIDE, or SIP. Avoid words people might type by accident. See our keyword ideas.

Step 4: Write the DM

Keep it friendly and clear:

"Hey! Thanks for commenting. Here's your free guide: [link]"

Attach your link or PDF.

Step 5: Turn on follow-first (optional)

Ask people to follow your account before they receive the resource. This is the best way to grow followers with automation.

Step 6: Add a public reply (optional)

A quick comment reply like "Sent! Check your DMs" tells others the process works.

Step 7: Test it

Comment the keyword from another account and confirm the DM arrives.

Step 8: Mention it in your reel

Say it out loud and show it as text on screen: "Comment GUIDE to get it."

Troubleshooting

• No DM? Confirm the account type and connection.
• Wrong post? Check which post the rule is attached to.
• Low comments? Make the call to action clearer.

Frequently asked questions

How long does setup take?

Most creators are live within five minutes.

Can I attach a PDF?

Yes, PDF attachments are available on supported plans.

Try it with Orange Flow

Orange Flow is an Indian-made auto DM platform for Instagram creators and businesses. Set a keyword, add your link or PDF, and Orange Flow sends it automatically, with an optional follow-first step. Plans start at just ₹99/month, and you can start free with no credit card.